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Earned media shouldn't stop working once the article is published. You get the most value from press coverage by treating it as the start.

New design challenges to tackle for the iPhone X, and new potential unlocked by the Apple Watch Series 3 with LTE.

Considering the potential benefits and ramifications of the rumored unified app framework between macOS and iOS.

Considering the temptation and pitfalls of developing features out of fear of missing an opportunity. Also, how best to communicate changes to customers.

Considering accessibility as part of usability, and testing with the most common iOS accessibility APIs.

Balancing the needs of your customers with your needs as a business.

Controlling the urge to over-invest in details that won't proportionally benefit our customers.

Various techniques that let us define fully dynamic colors that adapt to the user’s selected color scheme, using either SwiftUI or UIKit.