brand
In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisd…
How does a brand live on after its founders leave the company – especially one that was inspired by their family and their culture? That’s the question Vincent …
Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 millio…
In 2012, Ariel Kaye saw a tantalizing opportunity, but wasn’t sure she was the one to seize it. She’d never started a brand and didn’t think of herself as an en…
When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of …
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business…
Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bustling New …
What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out. Jim spent more than two decades …
With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into st…
When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to cre…
