sneaker
On athletic shoes: Olivier Bernhard and Caspar Coppetti
Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-like sensati…
How On Built A $12 Billion Brand By Defying The Sneaker Industry
How did a Swiss startup with zero footwear manufacturing experience take on giants like Nike and Adidas—and succeed? What began in 2010 with pieces of garden ho…






