approach

发表于 2021-09-12 jen happiness authentic

In this episode of the Duct Tape Marketing Podcast , I interview Jen Limm. Jen is the CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late C…

To Niche or Not to Niche: The Pitfalls of Over-Specialization

发表于 2023-09-22 advantageous pitfalls niche

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, i…

Service Revolution

发表于 2023-12-21 productizing customer expertise

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms exper…

The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth

发表于 2024-01-10 cmos fractional marketing

In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. T…

Camp Recruiting: The All-In Approach To Unleashing Team Potential

发表于 2024-01-11 unstoppable michalowicz recruiting

In this episode of the Duct Tape Marketing Podcast, I interviewed Mike Michalowicz, renowned author, speaker, and advocate for building unstoppable teams. With …

How To Hire a Fractional CMO

发表于 2024-03-15 cmos fractional strategy

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Market…